Digital Music Marketer
— The Power Behind Every Successful Music Release
As the music industry becomes increasingly digital, creating a song is only the beginning. The key lies in making it seen, heard, and shared. A Digital Music Marketer plays a crucial role in connecting music with its audience, bridging creativity and commercial success.
✅ Why This Certification Matters
UMA’s Digital Music Marketer Certification empowers you with the skills and credentials to run successful campaigns, grow artist brands, and monetize content through modern digital platforms.
This certification is ideal for:
Music content creators & short video producers
Promotion/PR professionals in music institutions
Aspiring artist managers and digital publicists
Independent musicians seeking better exposure & monetization
What You Will Gain
UMA Official Certification as a Digital Music Marketer
Access to UMA’s expert network and marketing collaborations
Priority participation in UMA artist campaigns and content initiatives
Expertise in digital platforms (Douyin, YouTube, Bilibili, Spotify, etc.)
Core skills in content strategy, fan growth, traffic boosting & media planning
✅ Application Requirements (Meet at least 2 of the following)
Work experience in the music or entertainment industry
Own a public music-related digital platform (WeChat, TikTok, etc.)
Participated in music promotion, PR, artist branding or digital distribution
At least 2 years of related professional experience
UMA Certified Teacher or over 6,000 platform points
How to Apply
Register and log into your UMA account
Select “Digital Music Marketer” from the certification menu
Submit relevant links, project descriptions & promotional case studies
Undergo UMA expert panel evaluation
Receive your certificate and gain access to the global network
